{"id":2264,"date":"2024-09-07T11:19:01","date_gmt":"2024-09-07T08:19:01","guid":{"rendered":"https:\/\/puhu.ee\/privacy-policy\/"},"modified":"2026-07-16T06:21:46","modified_gmt":"2026-07-16T03:21:46","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/puhu.ee\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2264\" class=\"elementor elementor-2264 elementor-542\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec57015 e-flex e-con-boxed e-con e-parent\" data-id=\"7ec57015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa8c368 elementor-widget elementor-widget-text-editor\" data-id=\"7aa8c368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Privacy Policy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PUHU O\u00dc considers the security and privacy of your personal data to be important.<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\">We want you to have a clear understanding of how we collect, use, store, and protect your data. Our goal is to ensure that you have full control over your personal data and the confidence that it is kept securely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this privacy policy, we explain how we process your personal data when you visit our physical store or website <\/span><b>www.puhu.ee,<\/b><span style=\"font-weight: 400;\"> make a purchase, or contact us.<\/span><\/p>\n<p> <\/p>\n<ol>\n<li><b>  General Information and Contact<\/b><\/li>\n<\/ol>\n<p><b>Data controller:<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">PUHU<\/span> <span style=\"font-weight: 400;\">O\u00dc<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Registry code: 17014526<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Address: Raua 4, Viljandi, 71020<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Email: eilisoon@gmail.com<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Phone: +372 56668127<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Website: www.puhu.ee<\/span><\/p>\n<p><b>Physical store:<\/b><span style=\"font-weight: 400;\"> Raua 4, Viljandi<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions regarding the processing of personal data, please contact us by email or phone.<\/span><\/p>\n<ol start=\"2\">\n<li><b>  What personal data we collect<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Depending on how you interact with us (e.g., when placing an order in the online store, filling out a contact form, or making a purchase in the store), we may collect the following data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Name and contact details:<\/b><span style=\"font-weight: 400;\"> first and last name, phone number, email address, postal address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Order details:<\/b><span style=\"font-weight: 400;\"> order date, content, cost, delivery method, parcel terminal or delivery address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment details:<\/b><span style=\"font-weight: 400;\"> bank payment info (we do not store card details).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communication data:<\/b><span style=\"font-weight: 400;\"> your inquiries to us (email, contact form, by phone, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online store usage data:<\/b><span style=\"font-weight: 400;\"> IP address, device type, browsing statistics, and cookies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Providing personal data is voluntary, but in certain cases necessary (e.g., for fulfilling an order or preparing an invoice).<\/span><\/p>\n<ol start=\"3\">\n<li><b>  How and for what purpose we process your data<\/b><\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>\n<p><b>Data<\/b><\/p>\n<\/th>\n<th>\n<p><b>Purpose of processing<\/b><\/p>\n<\/th>\n<th>\n<p><b>Legal basis<\/b><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Name, contact details<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Order fulfillment and delivery<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Performance of a contract (GDPR Art. 6 (1)(b))<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Email, phone<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Customer communication, order confirmations, answering questions<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Performance of a contract or legitimate interest (GDPR Art. 6 (1)(b), (f))<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Payment data<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Processing payments for purchases, fulfilling accounting requirements<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Performance of a contract and legal obligation (GDPR Art. 6 (1)(b), (c))<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Delivery address<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Delivery of goods<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Performance of a contract (GDPR Art. 6 (1)(b))<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Cookies and web usage<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Ensuring website functionality, statistics, and improving user experience<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Legitimate interest or consent (GDPR Art. 6 (1)(a), (f))<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Email address (newsletter)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Marketing messages and campaign offers<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Consent (GDPR Art. 6 (1)(a))<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p> <\/p>\n<ol start=\"4\">\n<li><b>  To whom data is transferred<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your data may be transferred only to the extent necessary for fulfilling the order or complying with legal obligations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>To courier service providers<\/b><span style=\"font-weight: 400;\"> (e.g., Omniva, Itella SmartPOST, DPD) \u2013 for the delivery of orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>To payment system service providers<\/b><span style=\"font-weight: 400;\"> \u2013 for processing payments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>To IT and server service providers<\/b><span style=\"font-weight: 400;\"> \u2013 to ensure the functioning of the puhu.ee website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>To the accounting service provider<\/b><span style=\"font-weight: 400;\"> \u2013 to fulfill statutory accounting obligations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We do not transfer your data outside the European Economic Area.<\/span><\/p>\n<p> <\/p>\n<ol start=\"5\">\n<li><b>  Data retention<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We retain order data for <\/span><b>7 years<\/b><span style=\"font-weight: 400;\">, in accordance with the Accounting Act.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We retain newsletter subscriber data until the withdrawal of consent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We retain inquiries sent by email for up to 2 years to document customer communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookie data is stored according to the specific cookie used (see the cookie policy on the website).<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<ol start=\"6\">\n<li><b>  Your rights<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You have the right to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">receive information about which personal data we process about you;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">request the correction or deletion of your data;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">restrict or object to the processing of data;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">withdraw given consent (e.g., for receiving marketing emails);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">receive your data in a machine-readable format or request its transfer to another service provider;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lodge a complaint with the <\/span><b>Data Protection Inspectorate<\/b><span style=\"font-weight: 400;\"> (info@aki.ee) if you find that your rights have been violated.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For all requests and questions, please contact us at the email address <\/span><b>eilisoon@gmail.com<\/b><\/p>\n<p> <\/p>\n<ol start=\"7\">\n<li><b>  Cookies and tracking technologies<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The website <\/span><a href=\"http:\/\/puhu.ee\/en\/\"><b>puhu.ee<\/b><\/a> <span style=\"font-weight: 400;\">uses cookies to ensure the correct functioning of the site, collect statistics, and improve the user experience.<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\">Cookies can be deleted or their use restricted at any time in your browser settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cookies can be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Necessary cookies<\/b><span style=\"font-weight: 400;\">, which ensure the operation of the e-shop (e.g., remembering the contents of the shopping cart);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Statistical cookies<\/b><span style=\"font-weight: 400;\">, which help us understand how visitors use the site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing cookies<\/b><span style=\"font-weight: 400;\">, which are used to show advertisements (only with your consent).<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<ol start=\"8\">\n<li><b>  Changes to the privacy policy<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Puhu O\u00dc may update this privacy policy as necessary to reflect changes in the law or the development of services.<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\">The updated version will be published on the website <\/span><a href=\"http:\/\/puhu.ee\/en\/\"><b>www.puhu.ee<\/b><\/a> <span style=\"font-weight: 400;\">along with the effective date.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Last updated: 2026-07-15<\/span><\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy PUHU O\u00dc considers the security and privacy of your personal data to be important.We want you to have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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